/* ==========================================================================
   J&R VARGAS — Marketing Digital
   Hoja de estilos principal
   ========================================================================== */

/* ---------- 1. Tokens de diseño ---------- */
:root {
  /* Marca */
  --violeta: #7c3aed;
  --violeta-900: #4c1d95;
  --fucsia: #c026d3;
  --coral: #fb7185;
  --ambar: #f59e0b;
  --cian: #22d3ee;
  --menta: #34d399;

  /* Neutros */
  --tinta: #100a26;
  --tinta-70: #4a4266;
  --tinta-50: #6f688a;
  --linea: #e8e3f5;
  --nube: #f7f5ff;
  --blanco: #ffffff;

  /* Gradientes */
  --grad-marca: linear-gradient(120deg, #7c3aed 0%, #c026d3 55%, #fb7185 100%);
  --grad-frio: linear-gradient(120deg, #22d3ee 0%, #7c3aed 100%);
  --grad-calido: linear-gradient(120deg, #f59e0b 0%, #fb7185 100%);
  --grad-noche: linear-gradient(150deg, #1b1040 0%, #2d1160 45%, #4c1d95 100%);

  /* Sombras */
  --sombra-sm: 0 2px 8px rgba(35, 12, 80, .06);
  --sombra-md: 0 12px 32px rgba(35, 12, 80, .10);
  --sombra-lg: 0 28px 64px rgba(35, 12, 80, .16);
  --sombra-color: 0 18px 40px rgba(124, 58, 237, .32);

  /* Formas */
  --r-sm: 12px;
  --r-md: 20px;
  --r-lg: 28px;
  --r-xl: 40px;
  --r-full: 999px;

  /* Ritmo */
  --contenedor: 1180px;
  --seccion: clamp(72px, 9vw, 128px);

  --trans: .35s cubic-bezier(.22, 1, .36, 1);
}

/* ---------- 2. Reset ---------- */
*, *::before, *::after { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  scroll-padding-top: 96px;
  -webkit-text-size-adjust: 100%;
}

body {
  margin: 0;
  font-family: "Plus Jakarta Sans", "Segoe UI", system-ui, -apple-system, sans-serif;
  font-size: 17px;
  line-height: 1.7;
  color: var(--tinta-70);
  background: var(--blanco);
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
}

img, svg { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; border: 0; background: none; }
ul, ol { margin: 0; padding: 0; list-style: none; }

h1, h2, h3, h4 {
  font-family: "Sora", "Segoe UI", system-ui, sans-serif;
  color: var(--tinta);
  line-height: 1.15;
  letter-spacing: -.02em;
  margin: 0 0 .5em;
  font-weight: 700;
}

h1 { font-size: clamp(2.5rem, 6vw, 4.2rem); letter-spacing: -.035em; }
h2 { font-size: clamp(2rem, 4.2vw, 3.1rem); letter-spacing: -.03em; }
h3 { font-size: clamp(1.25rem, 2vw, 1.6rem); }
h4 { font-size: 1.08rem; }
p  { margin: 0 0 1.1em; }

::selection { background: var(--fucsia); color: #fff; }

:focus-visible {
  outline: 3px solid var(--violeta);
  outline-offset: 3px;
  border-radius: 6px;
}

/* ---------- 3. Utilidades ---------- */
.contenedor {
  width: min(100% - 44px, var(--contenedor));
  margin-inline: auto;
}

.seccion { padding-block: var(--seccion); position: relative; }
.seccion--nube { background: var(--nube); }

.seccion--noche {
  background: var(--grad-noche);
  color: rgba(255, 255, 255, .76);
}
.seccion--noche h2,
.seccion--noche h3,
.seccion--noche h4 { color: #fff; }

.texto-centro { text-align: center; }

.encabezado-seccion {
  max-width: 660px;
  margin: 0 auto clamp(44px, 6vw, 72px);
  text-align: center;
}
.encabezado-seccion p { font-size: 1.08rem; margin-bottom: 0; }
.encabezado-seccion--izq { margin-inline: 0; text-align: left; }

.etiqueta {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 7px 16px;
  margin-bottom: 20px;
  border-radius: var(--r-full);
  background: rgba(124, 58, 237, .09);
  color: var(--violeta);
  font-size: .78rem;
  font-weight: 700;
  letter-spacing: .12em;
  text-transform: uppercase;
}
.etiqueta::before {
  content: "";
  width: 7px; height: 7px;
  border-radius: 50%;
  background: var(--grad-marca);
}
.seccion--noche .etiqueta {
  background: rgba(255, 255, 255, .1);
  color: #f3e8ff;
}

.degradado {
  background: var(--grad-marca);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

.subrayado {
  position: relative;
  display: inline-block;
  white-space: nowrap;
  isolation: isolate; /* mantiene el trazo detrás del texto, no del fondo */
}
.subrayado::after {
  content: "";
  position: absolute;
  left: -2%; right: -2%; bottom: .04em;
  height: .32em;
  border-radius: var(--r-full);
  background: var(--grad-calido);
  opacity: .3;
  z-index: -1;
}

/* ---------- 4. Botones ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  padding: 15px 30px;
  border-radius: var(--r-full);
  font-weight: 700;
  font-size: .97rem;
  letter-spacing: -.01em;
  white-space: nowrap;
  transition: transform var(--trans), box-shadow var(--trans),
              background-color var(--trans), color var(--trans), border-color var(--trans);
}
.btn:hover { transform: translateY(-3px); }
.btn:active { transform: translateY(-1px); }
.btn svg { width: 18px; height: 18px; flex: none; }

.btn--principal {
  background: var(--grad-marca);
  background-size: 160% 160%;
  color: #fff;
  box-shadow: var(--sombra-color);
}
.btn--principal:hover {
  background-position: 100% 0;
  box-shadow: 0 24px 48px rgba(192, 38, 211, .38);
}

.btn--fantasma {
  background: rgba(255, 255, 255, .7);
  color: var(--tinta);
  border: 1.5px solid var(--linea);
  backdrop-filter: blur(6px);
}
.btn--fantasma:hover {
  border-color: var(--violeta);
  color: var(--violeta);
  box-shadow: var(--sombra-md);
}

.btn--claro {
  background: #fff;
  color: var(--violeta-900);
  box-shadow: 0 16px 36px rgba(0, 0, 0, .22);
}

.btn--borde-claro {
  border: 1.5px solid rgba(255, 255, 255, .38);
  color: #fff;
}
.btn--borde-claro:hover { background: rgba(255, 255, 255, .12); }

.btn--lg { padding: 18px 38px; font-size: 1.04rem; }
.btn--bloque { width: 100%; }

.enlace-flecha {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-weight: 700;
  color: var(--violeta);
}
.enlace-flecha span { transition: transform var(--trans); }
.enlace-flecha:hover span { transform: translateX(5px); }

/* ---------- 5. Barra superior + navegación ---------- */
.aviso {
  background: var(--grad-marca);
  color: #fff;
  font-size: .84rem;
  font-weight: 600;
  text-align: center;
  padding: 9px 20px;
}
.aviso a { text-decoration: underline; text-underline-offset: 3px; }

.cabecera {
  position: sticky;
  top: 0;
  z-index: 100;
  isolation: isolate;
  background: rgba(255, 255, 255, .82);
  backdrop-filter: blur(16px);
  border-bottom: 1px solid transparent;
  transition: box-shadow var(--trans), border-color var(--trans);
}
.cabecera.fija {
  box-shadow: var(--sombra-sm);
  border-bottom-color: var(--linea);
}

.nav {
  display: flex;
  align-items: center;
  gap: 28px;
  height: 78px;
}

.marca {
  display: flex;
  align-items: center;
  gap: 12px;
  font-family: "Sora", sans-serif;
  font-weight: 800;
  font-size: 1.16rem;
  color: var(--tinta);
  letter-spacing: -.02em;
  margin-right: auto;
}
/* logo transparente, mas ancho que alto: fijamos el alto y el ancho se ajusta solo */
.marca img { height: 40px; width: auto; }
.marca small {
  display: block;
  font-family: "Plus Jakarta Sans", sans-serif;
  font-size: .62rem;
  font-weight: 600;
  letter-spacing: .2em;
  text-transform: uppercase;
  color: var(--tinta-50);
}

.nav-menu {
  display: flex;
  align-items: center;
  gap: 4px;
}
.nav-menu a {
  position: relative;
  padding: 10px 15px;
  border-radius: var(--r-full);
  font-size: .95rem;
  font-weight: 600;
  color: var(--tinta-70);
  transition: color var(--trans), background-color var(--trans);
}
.nav-menu a:hover { color: var(--violeta); background: rgba(124, 58, 237, .07); }
.nav-menu a.activo { color: var(--violeta); }
.nav-menu a.activo::after {
  content: "";
  position: absolute;
  left: 50%; bottom: 2px;
  transform: translateX(-50%);
  width: 20px; height: 3px;
  border-radius: var(--r-full);
  background: var(--grad-marca);
}

.nav-acciones { display: flex; align-items: center; gap: 12px; }

.hamburguesa {
  display: none;
  width: 46px; height: 46px;
  border-radius: 14px;
  border: 1.5px solid var(--linea);
  place-items: center;
  background: #fff;
}
.hamburguesa span {
  display: block;
  width: 20px; height: 2px;
  border-radius: 2px;
  background: var(--tinta);
  transition: transform var(--trans), opacity var(--trans);
}
.hamburguesa span + span { margin-top: 5px; }
.hamburguesa[aria-expanded="true"] span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.hamburguesa[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.hamburguesa[aria-expanded="true"] span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

/* ---------- 6. Hero ---------- */
.hero {
  position: relative;
  padding-block: clamp(64px, 8vw, 104px) clamp(72px, 9vw, 120px);
  overflow: hidden;
  background:
    radial-gradient(900px 520px at 82% -8%, rgba(192, 38, 211, .16), transparent 62%),
    radial-gradient(760px 480px at 4% 4%, rgba(34, 211, 238, .16), transparent 60%),
    linear-gradient(180deg, #fdfbff 0%, #ffffff 100%);
}

.hero-grid {
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  gap: clamp(36px, 5vw, 68px);
  align-items: center;
}

.hero h1 { margin-bottom: 22px; }
.hero-entrada {
  font-size: clamp(1.05rem, 1.5vw, 1.2rem);
  max-width: 54ch;
  margin-bottom: 32px;
}

.hero-botones { display: flex; flex-wrap: wrap; gap: 14px; margin-bottom: 36px; }

.hero-confianza {
  display: flex;
  align-items: center;
  gap: 16px;
  flex-wrap: wrap;
  font-size: .9rem;
}
.avatares { display: flex; }
.avatares span {
  width: 40px; height: 40px;
  border-radius: 50%;
  display: grid;
  place-items: center;
  font-family: "Sora", sans-serif;
  font-size: .82rem;
  font-weight: 700;
  color: #fff;
  border: 2.5px solid #fff;
  margin-left: -12px;
  box-shadow: var(--sombra-sm);
}
.avatares span:first-child { margin-left: 0; }
.avatares span:nth-child(1) { background: linear-gradient(135deg, #7c3aed, #c026d3); }
.avatares span:nth-child(2) { background: linear-gradient(135deg, #22d3ee, #3b82f6); }
.avatares span:nth-child(3) { background: linear-gradient(135deg, #f59e0b, #fb7185); }
.avatares span:nth-child(4) { background: linear-gradient(135deg, #34d399, #10b981); }

.estrellas { color: var(--ambar); letter-spacing: 2px; }

/* Panel visual del hero */
.hero-visual { position: relative; }

.panel {
  position: relative;
  z-index: 2;
  padding: 26px;
  border-radius: var(--r-xl);
  background: rgba(255, 255, 255, .78);
  border: 1px solid rgba(255, 255, 255, .9);
  backdrop-filter: blur(18px);
  box-shadow: var(--sombra-lg);
}
.panel-cabecera {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 22px;
}
.panel-cabecera strong {
  font-family: "Sora", sans-serif;
  font-size: 1rem;
  color: var(--tinta);
}
.pastilla {
  padding: 5px 12px;
  border-radius: var(--r-full);
  background: rgba(52, 211, 153, .16);
  color: #047857;
  font-size: .74rem;
  font-weight: 700;
}

.grafico {
  display: flex;
  align-items: flex-end;
  gap: 10px;
  height: 168px;
  padding: 16px 4px 0;
  border-bottom: 1px dashed var(--linea);
  margin-bottom: 18px;
}
.grafico i {
  flex: 1;
  border-radius: 8px 8px 3px 3px;
  background: var(--grad-marca);
  opacity: .28;
  transform-origin: bottom;
  animation: crecer 1s cubic-bezier(.22, 1, .36, 1) backwards;
}
.grafico i:nth-child(1) { height: 34%; animation-delay: .05s; }
.grafico i:nth-child(2) { height: 48%; animation-delay: .12s; }
.grafico i:nth-child(3) { height: 41%; animation-delay: .19s; }
.grafico i:nth-child(4) { height: 62%; animation-delay: .26s; }
.grafico i:nth-child(5) { height: 74%; animation-delay: .33s; opacity: .55; }
.grafico i:nth-child(6) { height: 88%; animation-delay: .4s; opacity: .8; }
.grafico i:nth-child(7) { height: 100%; animation-delay: .47s; opacity: 1; }

@keyframes crecer { from { transform: scaleY(0); } to { transform: scaleY(1); } }

.panel-datos {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 10px;
  text-align: center;
}
.panel-datos b {
  display: block;
  font-family: "Sora", sans-serif;
  font-size: 1.32rem;
  color: var(--tinta);
}
.panel-datos small { font-size: .74rem; color: var(--tinta-50); }

.flotante {
  position: absolute;
  z-index: 3;
  display: flex;
  align-items: center;
  gap: 11px;
  padding: 13px 18px;
  border-radius: var(--r-md);
  background: #fff;
  box-shadow: var(--sombra-md);
  font-size: .84rem;
  font-weight: 600;
  color: var(--tinta);
  animation: flotar 5s ease-in-out infinite;
}
.flotante i {
  display: grid;
  place-items: center;
  width: 36px; height: 36px;
  border-radius: 12px;
  font-style: normal;
  font-size: 1.05rem;
}
.flotante small {
  display: block;
  font-size: .72rem;
  font-weight: 500;
  color: var(--tinta-50);
}
.flotante--uno { top: -22px; left: -26px; }
.flotante--uno i { background: rgba(52, 211, 153, .16); }
.flotante--dos { bottom: -42px; right: -14px; animation-delay: 1.4s; }
.flotante--dos i { background: rgba(245, 158, 11, .18); }

@keyframes flotar {
  0%, 100% { transform: translateY(0); }
  50%      { transform: translateY(-12px); }
}

.mancha {
  position: absolute;
  border-radius: 50%;
  filter: blur(70px);
  opacity: .5;
  z-index: 0;
  pointer-events: none;
}
/* el contenido siempre por encima de las manchas decorativas */
.hero > .contenedor,
.hero-interno > .contenedor { position: relative; z-index: 1; }

.mancha--a { width: 300px; height: 300px; background: var(--fucsia); top: -50px; right: -40px; opacity: .38; }
.mancha--b { width: 260px; height: 260px; background: var(--cian); bottom: -60px; left: -50px; opacity: .38; }

/* ---------- 7. Marquesina de logos ---------- */
.logos { padding-block: 44px; border-block: 1px solid var(--linea); background: #fff; }
.logos p {
  text-align: center;
  font-size: .78rem;
  font-weight: 700;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--tinta-50);
  margin-bottom: 26px;
}
.marquesina {
  overflow: hidden;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 12%, #000 88%, transparent);
  mask-image: linear-gradient(90deg, transparent, #000 12%, #000 88%, transparent);
}
.marquesina ul {
  display: flex;
  gap: 60px;
  width: max-content;
  animation: desplazar 34s linear infinite;
}
.marquesina:hover ul { animation-play-state: paused; }
.marquesina li {
  font-family: "Sora", sans-serif;
  font-size: 1.25rem;
  font-weight: 700;
  color: var(--tinta);
  opacity: .34;
  white-space: nowrap;
  transition: opacity var(--trans);
}
.marquesina li:hover { opacity: .9; }

@keyframes desplazar {
  from { transform: translateX(0); }
  to   { transform: translateX(calc(-50% - 30px)); }
}

/* ---------- 8. Rejillas y tarjetas ---------- */
.rejilla { display: grid; gap: 24px; }
.rejilla--2 { grid-template-columns: repeat(2, 1fr); }
.rejilla--3 { grid-template-columns: repeat(3, 1fr); }
.rejilla--4 { grid-template-columns: repeat(4, 1fr); }

.tarjeta {
  position: relative;
  padding: 32px;
  border-radius: var(--r-lg);
  background: #fff;
  border: 1px solid var(--linea);
  transition: transform var(--trans), box-shadow var(--trans), border-color var(--trans);
  overflow: hidden;
}
.tarjeta::after {
  content: "";
  position: absolute;
  inset: 0 0 auto;
  height: 4px;
  background: var(--grad-marca);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform var(--trans);
}
.tarjeta:hover {
  transform: translateY(-8px);
  box-shadow: var(--sombra-lg);
  border-color: transparent;
}
.tarjeta:hover::after { transform: scaleX(1); }
.tarjeta h3 { margin-bottom: 10px; }
.tarjeta p:last-child { margin-bottom: 0; }

.icono {
  display: grid;
  place-items: center;
  width: 58px; height: 58px;
  margin-bottom: 20px;
  border-radius: 18px;
  font-size: 1.55rem;
  background: rgba(124, 58, 237, .1);
}
.icono--violeta { background: rgba(124, 58, 237, .11); }
.icono--fucsia  { background: rgba(192, 38, 211, .11); }
.icono--coral   { background: rgba(251, 113, 133, .14); }
.icono--ambar   { background: rgba(245, 158, 11, .15); }
.icono--cian    { background: rgba(34, 211, 238, .15); }
.icono--menta   { background: rgba(52, 211, 153, .15); }

.lista-check { margin-top: 18px; display: grid; gap: 9px; }
.lista-check li {
  position: relative;
  padding-left: 28px;
  font-size: .94rem;
}
.lista-check li::before {
  content: "";
  position: absolute;
  left: 0; top: .5em;
  width: 17px; height: 17px;
  border-radius: 50%;
  background: var(--grad-marca);
}
.lista-check li::after {
  content: "";
  position: absolute;
  left: 5.5px; top: calc(.5em + 4px);
  width: 5px; height: 9px;
  border: solid #fff;
  border-width: 0 2px 2px 0;
  transform: rotate(45deg);
}

/* ---------- 9. Métricas ---------- */
.metricas {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
}
.metrica {
  padding: 34px 24px;
  border-radius: var(--r-lg);
  background: rgba(255, 255, 255, .07);
  border: 1px solid rgba(255, 255, 255, .14);
  text-align: center;
  transition: transform var(--trans), background-color var(--trans);
}
.metrica:hover { transform: translateY(-6px); background: rgba(255, 255, 255, .12); }
.metrica b {
  display: block;
  font-family: "Sora", sans-serif;
  font-size: clamp(2.2rem, 4vw, 3.1rem);
  font-weight: 800;
  line-height: 1;
  margin-bottom: 8px;
  background: linear-gradient(120deg, #fff 0%, #f5d0fe 60%, #fecaca 100%);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}
.metrica > span { font-size: .88rem; color: rgba(255, 255, 255, .68); }
/* el contador vive dentro del <b>: nunca debe heredar el tamaño de la etiqueta */
[data-contador] { font-size: inherit; font-weight: inherit; color: inherit; }

/* ---------- 10. Proceso ---------- */
.proceso {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 22px;
  counter-reset: paso;
  position: relative;
}
.proceso::before {
  content: "";
  position: absolute;
  top: 34px; left: 8%; right: 8%;
  height: 2px;
  background: repeating-linear-gradient(90deg, var(--linea) 0 10px, transparent 10px 20px);
  z-index: 0;
}
.paso { position: relative; z-index: 1; text-align: center; }
.paso b {
  counter-increment: paso;
  display: grid;
  place-items: center;
  width: 68px; height: 68px;
  margin: 0 auto 20px;
  border-radius: 22px;
  background: #fff;
  border: 2px solid var(--linea);
  font-family: "Sora", sans-serif;
  font-size: 1.5rem;
  color: var(--violeta);
  transition: transform var(--trans), border-color var(--trans), box-shadow var(--trans);
}
.paso b::before { content: "0" counter(paso); }
.paso:hover b {
  transform: translateY(-6px) scale(1.05);
  border-color: transparent;
  background: var(--grad-marca);
  color: #fff;
  box-shadow: var(--sombra-color);
}
.paso h3 { font-size: 1.18rem; margin-bottom: 8px; }
.paso p { font-size: .94rem; margin: 0; }

/* ---------- 11. Portafolio ---------- */
.filtros {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 10px;
  margin-bottom: 40px;
}
.filtro {
  padding: 11px 22px;
  border-radius: var(--r-full);
  border: 1.5px solid var(--linea);
  background: #fff;
  font-size: .92rem;
  font-weight: 600;
  color: var(--tinta-70);
  transition: all var(--trans);
}
.filtro:hover { border-color: var(--violeta); color: var(--violeta); }
.filtro.activo {
  background: var(--grad-marca);
  border-color: transparent;
  color: #fff;
  box-shadow: var(--sombra-color);
}

.proyecto {
  position: relative;
  border-radius: var(--r-lg);
  overflow: hidden;
  background: #fff;
  border: 1px solid var(--linea);
  transition: transform var(--trans), box-shadow var(--trans);
}
.proyecto:hover { transform: translateY(-8px); box-shadow: var(--sombra-lg); }
.proyecto.oculto { display: none; }

.proyecto-portada {
  position: relative;
  aspect-ratio: 16 / 10;
  display: grid;
  place-items: center;
  font-family: "Sora", sans-serif;
  font-size: 2.4rem;
  font-weight: 800;
  color: rgba(255, 255, 255, .95);
  letter-spacing: -.03em;
  overflow: hidden;
}
.proyecto-portada::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image:
    radial-gradient(circle at 22% 28%, rgba(255, 255, 255, .3) 0, transparent 42%),
    radial-gradient(circle at 78% 74%, rgba(255, 255, 255, .22) 0, transparent 40%);
}
.p-uno    { background: linear-gradient(135deg, #7c3aed, #c026d3); }
.p-dos    { background: linear-gradient(135deg, #0ea5e9, #22d3ee); }
.p-tres   { background: linear-gradient(135deg, #f59e0b, #fb7185); }
.p-cuatro { background: linear-gradient(135deg, #10b981, #22d3ee); }
.p-cinco  { background: linear-gradient(135deg, #6366f1, #a855f7); }
.p-seis   { background: linear-gradient(135deg, #ef4444, #f59e0b); }

.proyecto-cuerpo { padding: 26px; }
.proyecto-cuerpo h3 { font-size: 1.22rem; margin-bottom: 6px; }
.proyecto-sector {
  font-size: .76rem;
  font-weight: 700;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--violeta);
  margin-bottom: 12px;
}
.proyecto-cuerpo p { font-size: .94rem; }
.proyecto-resultados {
  display: flex;
  gap: 22px;
  margin-top: 18px;
  padding-top: 18px;
  border-top: 1px solid var(--linea);
}
.proyecto-resultados b {
  display: block;
  font-family: "Sora", sans-serif;
  font-size: 1.28rem;
  background: var(--grad-marca);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}
.proyecto-resultados small { font-size: .76rem; color: var(--tinta-50); }

/* ---------- 12. Testimonios ---------- */
.testimonio {
  padding: 34px;
  border-radius: var(--r-lg);
  background: #fff;
  border: 1px solid var(--linea);
  display: flex;
  flex-direction: column;
  transition: transform var(--trans), box-shadow var(--trans);
}
.testimonio:hover { transform: translateY(-6px); box-shadow: var(--sombra-lg); }
.testimonio .estrellas { margin-bottom: 16px; font-size: 1rem; }
.testimonio blockquote {
  margin: 0 0 24px;
  font-size: 1.02rem;
  color: var(--tinta);
  line-height: 1.65;
  flex: 1;
}
.testimonio blockquote::before { content: "\201C"; }
.testimonio blockquote::after  { content: "\201D"; }

.autor { display: flex; align-items: center; gap: 13px; }
.autor .avatar {
  width: 46px; height: 46px;
  border-radius: 50%;
  display: grid;
  place-items: center;
  font-family: "Sora", sans-serif;
  font-weight: 700;
  color: #fff;
  background: var(--grad-marca);
  flex: none;
}
.autor strong { display: block; color: var(--tinta); font-size: .96rem; }
.autor small { color: var(--tinta-50); font-size: .84rem; }

/* ---------- 13. Planes ---------- */
.planes {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  align-items: start;
}
.plan {
  position: relative;
  padding: 36px 32px;
  border-radius: var(--r-lg);
  background: #fff;
  border: 1.5px solid var(--linea);
  transition: transform var(--trans), box-shadow var(--trans);
}
.plan:hover { transform: translateY(-6px); box-shadow: var(--sombra-lg); }
.plan--destacado {
  border-color: transparent;
  background:
    linear-gradient(#fff, #fff) padding-box,
    var(--grad-marca) border-box;
  border: 2px solid transparent;
  box-shadow: var(--sombra-lg);
  transform: scale(1.03);
}
.plan--destacado:hover { transform: scale(1.03) translateY(-6px); }
.cinta {
  position: absolute;
  top: -14px; left: 50%;
  transform: translateX(-50%);
  padding: 6px 18px;
  border-radius: var(--r-full);
  background: var(--grad-marca);
  color: #fff;
  font-size: .74rem;
  font-weight: 800;
  letter-spacing: .1em;
  text-transform: uppercase;
  white-space: nowrap;
  box-shadow: var(--sombra-color);
}
.plan-nombre {
  font-family: "Sora", sans-serif;
  font-size: 1.2rem;
  font-weight: 700;
  color: var(--tinta);
}
.plan-desc { font-size: .92rem; min-height: 48px; }
.plan-precio {
  display: flex;
  align-items: baseline;
  gap: 6px;
  margin: 18px 0 6px;
  font-family: "Sora", sans-serif;
}
.plan-precio b { font-size: 2.7rem; font-weight: 800; color: var(--tinta); letter-spacing: -.04em; }
.plan-precio span { font-size: .92rem; font-weight: 500; color: var(--tinta-50); font-family: inherit; }
.plan-nota { font-size: .82rem; color: var(--tinta-50); margin-bottom: 24px; }
.plan .lista-check { margin: 26px 0 0; }

/* ---------- 14. Acordeón (FAQ) ---------- */
.acordeon { max-width: 780px; margin-inline: auto; display: grid; gap: 12px; }
.faq {
  border: 1px solid var(--linea);
  border-radius: var(--r-md);
  background: #fff;
  overflow: hidden;
  transition: border-color var(--trans), box-shadow var(--trans);
}
.faq.abierta { border-color: rgba(124, 58, 237, .4); box-shadow: var(--sombra-md); }
.faq-boton {
  width: 100%;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
  padding: 22px 26px;
  text-align: left;
  font-family: "Sora", sans-serif;
  font-size: 1.02rem;
  font-weight: 600;
  color: var(--tinta);
}
.faq-boton i {
  flex: none;
  width: 30px; height: 30px;
  border-radius: 50%;
  display: grid;
  place-items: center;
  background: rgba(124, 58, 237, .1);
  color: var(--violeta);
  font-style: normal;
  font-size: 1.15rem;
  line-height: 1;
  transition: transform var(--trans), background-color var(--trans), color var(--trans);
}
.faq.abierta .faq-boton i {
  transform: rotate(45deg);
  background: var(--grad-marca);
  color: #fff;
}
.faq-panel {
  display: grid;
  grid-template-rows: 0fr;
  transition: grid-template-rows var(--trans);
}
.faq.abierta .faq-panel { grid-template-rows: 1fr; }
.faq-panel > div { overflow: hidden; }
.faq-panel p { margin: 0; padding: 0 26px 24px; font-size: .96rem; }

/* ---------- 15. Formulario ---------- */
.formulario {
  padding: clamp(28px, 4vw, 44px);
  border-radius: var(--r-lg);
  background: #fff;
  border: 1px solid var(--linea);
  box-shadow: var(--sombra-md);
}
.campo { margin-bottom: 18px; }
.campo label {
  display: block;
  margin-bottom: 7px;
  font-size: .88rem;
  font-weight: 700;
  color: var(--tinta);
}
.campo label span { color: var(--fucsia); }
.campo input,
.campo select,
.campo textarea {
  width: 100%;
  padding: 14px 16px;
  border-radius: var(--r-sm);
  border: 1.5px solid var(--linea);
  background: var(--nube);
  font: inherit;
  font-size: .96rem;
  color: var(--tinta);
  transition: border-color var(--trans), background-color var(--trans), box-shadow var(--trans);
}
.campo textarea { min-height: 130px; resize: vertical; }
.campo input:focus,
.campo select:focus,
.campo textarea:focus {
  outline: none;
  border-color: var(--violeta);
  background: #fff;
  box-shadow: 0 0 0 4px rgba(124, 58, 237, .12);
}
.campo input::placeholder, .campo textarea::placeholder { color: #a7a1bd; }
.campo .error {
  display: none;
  margin-top: 6px;
  font-size: .82rem;
  font-weight: 600;
  color: #dc2626;
}
.campo.invalido input,
.campo.invalido select,
.campo.invalido textarea { border-color: #dc2626; background: #fef2f2; }
.campo.invalido .error { display: block; }

.campos-2 { display: grid; grid-template-columns: 1fr 1fr; gap: 0 18px; }

.casilla {
  display: flex;
  align-items: flex-start;
  gap: 11px;
  font-size: .86rem;
  margin-bottom: 22px;
}
.casilla input { width: 19px; height: 19px; margin-top: 3px; accent-color: var(--violeta); flex: none; }

.aviso-exito {
  display: none;
  align-items: center;
  gap: 12px;
  margin-top: 18px;
  padding: 16px 20px;
  border-radius: var(--r-sm);
  background: rgba(52, 211, 153, .12);
  border: 1px solid rgba(52, 211, 153, .35);
  color: #047857;
  font-size: .92rem;
  font-weight: 600;
}
.aviso-exito.visible { display: flex; }

/* ---------- 16. Bloque de contacto ---------- */
.contacto-grid {
  display: grid;
  grid-template-columns: .9fr 1.1fr;
  gap: clamp(32px, 5vw, 60px);
  align-items: start;
}
.dato {
  display: flex;
  gap: 16px;
  padding: 20px 0;
  border-bottom: 1px solid var(--linea);
}
.dato:last-child { border-bottom: 0; }
.dato i {
  flex: none;
  display: grid;
  place-items: center;
  width: 48px; height: 48px;
  border-radius: 15px;
  background: rgba(124, 58, 237, .1);
  font-size: 1.25rem;
  font-style: normal;
}
.dato strong { display: block; color: var(--tinta); font-size: .97rem; }
.dato a, .dato span { font-size: .94rem; }
.dato a:hover { color: var(--violeta); }

.redes { display: flex; gap: 10px; margin-top: 26px; }
.redes a {
  display: grid;
  place-items: center;
  width: 44px; height: 44px;
  border-radius: 14px;
  border: 1.5px solid var(--linea);
  background: #fff;
  transition: all var(--trans);
}
.redes a:hover {
  background: var(--grad-marca);
  border-color: transparent;
  color: #fff;
  transform: translateY(-4px);
  box-shadow: var(--sombra-color);
}
.redes svg { width: 19px; height: 19px; }

/* ---------- 17. CTA final ---------- */
.cta {
  position: relative;
  overflow: hidden;
  border-radius: var(--r-xl);
  padding: clamp(44px, 6vw, 76px);
  text-align: center;
  background: var(--grad-noche);
  color: rgba(255, 255, 255, .8);
}
.cta::before, .cta::after {
  content: "";
  position: absolute;
  border-radius: 50%;
  filter: blur(80px);
  opacity: .45;
}
.cta::before { width: 340px; height: 340px; background: var(--fucsia); top: -120px; left: -80px; }
.cta::after  { width: 320px; height: 320px; background: var(--cian);   bottom: -140px; right: -70px; }
.cta > * { position: relative; z-index: 1; }
.cta h2 { color: #fff; max-width: 18ch; margin-inline: auto; }
.cta p { max-width: 56ch; margin-inline: auto; font-size: 1.06rem; }
.cta-botones {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 14px;
  margin-top: 30px;
}

/* ---------- 18. Pie ---------- */
.pie {
  background: #0d0722;
  color: rgba(255, 255, 255, .62);
  padding-block: clamp(56px, 7vw, 84px) 0;
  font-size: .94rem;
}
.pie-grid {
  display: grid;
  grid-template-columns: 1.6fr 1fr 1fr 1.3fr;
  gap: 44px;
  padding-bottom: 52px;
}
.pie h4 {
  color: #fff;
  font-size: .82rem;
  letter-spacing: .14em;
  text-transform: uppercase;
  margin-bottom: 20px;
}
.pie .marca { color: #fff; margin-bottom: 18px; }
.pie .marca small { color: rgba(255, 255, 255, .5); }
.pie ul { display: grid; gap: 11px; }
.pie a:hover { color: #fff; }
.pie .redes a {
  background: rgba(255, 255, 255, .07);
  border-color: rgba(255, 255, 255, .12);
  color: #fff;
}

.boletin { display: flex; gap: 8px; margin-top: 14px; }
.boletin input {
  flex: 1;
  min-width: 0;
  padding: 13px 16px;
  border-radius: var(--r-full);
  border: 1.5px solid rgba(255, 255, 255, .14);
  background: rgba(255, 255, 255, .06);
  color: #fff;
  font: inherit;
  font-size: .9rem;
}
.boletin input::placeholder { color: rgba(255, 255, 255, .42); }
.boletin input:focus { outline: none; border-color: var(--fucsia); background: rgba(255, 255, 255, .1); }
.boletin button {
  padding: 13px 22px;
  border-radius: var(--r-full);
  background: var(--grad-marca);
  color: #fff;
  font-weight: 700;
  font-size: .9rem;
  transition: transform var(--trans);
}
.boletin button:hover { transform: translateY(-2px); }

.pie-base {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 14px;
  padding-block: 26px;
  border-top: 1px solid rgba(255, 255, 255, .09);
  font-size: .86rem;
}
.pie-base ul { display: flex; gap: 20px; }

/* ---------- 19. WhatsApp flotante ---------- */
.wasap {
  position: fixed;
  right: 22px; bottom: 22px;
  z-index: 90;
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 13px 20px 13px 15px;
  border-radius: var(--r-full);
  background: #25d366;
  color: #fff;
  font-weight: 700;
  font-size: .92rem;
  box-shadow: 0 14px 34px rgba(37, 211, 102, .42);
  transition: transform var(--trans), box-shadow var(--trans);
}
.wasap:hover { transform: translateY(-4px) scale(1.03); box-shadow: 0 20px 44px rgba(37, 211, 102, .5); }
.wasap svg { width: 22px; height: 22px; fill: currentColor; }

/* ---------- 20. Encabezado de página interna ---------- */
.hero-interno {
  position: relative;
  overflow: hidden;
  padding-block: clamp(56px, 7vw, 92px);
  text-align: center;
  background:
    radial-gradient(700px 420px at 78% 0%, rgba(192, 38, 211, .15), transparent 60%),
    radial-gradient(600px 400px at 8% 20%, rgba(34, 211, 238, .15), transparent 58%),
    linear-gradient(180deg, #fdfbff, #fff);
}
.hero-interno p { max-width: 62ch; margin-inline: auto; font-size: 1.06rem; }
.miga {
  display: flex;
  justify-content: center;
  gap: 8px;
  margin-bottom: 20px;
  font-size: .86rem;
  color: var(--tinta-50);
}
.miga a:hover { color: var(--violeta); }

/* ---------- 21. Animación al hacer scroll ---------- */
.revelar {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity .7s cubic-bezier(.22, 1, .36, 1),
              transform .7s cubic-bezier(.22, 1, .36, 1);
}
.revelar.visible { opacity: 1; transform: none; }

/* ---------- 22. Adaptable ---------- */
@media (max-width: 1024px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-visual { max-width: 520px; margin-inline: auto; }
  .rejilla--3 { grid-template-columns: repeat(2, 1fr); }
  .rejilla--4 { grid-template-columns: repeat(2, 1fr); }
  .metricas   { grid-template-columns: repeat(2, 1fr); }
  .proceso    { grid-template-columns: repeat(2, 1fr); }
  .proceso::before { display: none; }
  .planes     { grid-template-columns: 1fr; max-width: 520px; margin-inline: auto; }
  .plan--destacado { transform: none; }
  .plan--destacado:hover { transform: translateY(-6px); }
  .contacto-grid { grid-template-columns: 1fr; }
  .pie-grid { grid-template-columns: 1fr 1fr; gap: 36px; }
}

@media (max-width: 860px) {
  .nav-menu {
    position: absolute;
    inset: 100% 0 auto;
    flex-direction: column;
    align-items: stretch;
    gap: 4px;
    padding: 18px 22px 26px;
    background: #fff;
    border-bottom: 1px solid var(--linea);
    box-shadow: var(--sombra-lg);
    transform: translateY(-14px);
    opacity: 0;
    visibility: hidden;
    transition: all var(--trans);
  }
  .nav-menu.abierto { transform: none; opacity: 1; visibility: visible; }
  .nav-menu a { padding: 13px 16px; border-radius: var(--r-sm); }
  .nav-menu a.activo::after { display: none; }
  .hamburguesa { display: grid; }
  .nav-acciones .btn { display: none; }
}

@media (max-width: 720px) {
  body { font-size: 16px; }
  .rejilla--2, .rejilla--3, .rejilla--4 { grid-template-columns: 1fr; }
  .campos-2 { grid-template-columns: 1fr; }
  .flotante--uno { left: -6px; top: -16px; }
  .flotante--dos { right: -6px; bottom: -36px; }
  .proyecto-resultados { gap: 16px; }
  .pie-grid { grid-template-columns: 1fr; }
  .pie-base { flex-direction: column; text-align: center; }
  .wasap span { display: none; }
  .wasap { padding: 15px; }
}

@media (max-width: 520px) {
  .metricas { grid-template-columns: 1fr; }
  .proceso  { grid-template-columns: 1fr; }
  .hero-botones .btn { width: 100%; }
  .tarjeta, .testimonio, .plan { padding: 26px 22px; }
}

/* ---------- 23. Accesibilidad: movimiento reducido ---------- */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: .01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: .01ms !important;
    scroll-behavior: auto !important;
  }
  .revelar { opacity: 1; transform: none; }
}

/* ---------- 24. Impresión ---------- */
@media print {
  .cabecera, .aviso, .wasap, .cta, .hero-visual { display: none !important; }
  body { color: #000; }
}